“Media should treat people as citizens and not as consumers.”

So says Bhutan’s information and communications secretary Dasho Kinley Dorji in this Kuensel article about the struggle to define what can and should be advertised in Bhutan’s growing media.

The GNH guidelines say substances that are “unhealthy”and might affect the well-being of citizens cannot be promoted or advertised, and the Business Bhutan CEO said limiting “junk food” ads would be limiting.

Who decides what junk food is…and what ads should contain….is being worked out now.